ArthroCare Contour Packaging

challenge

Develop product packaging and shipping box for a new medical device used on the human spine.

solution

Dynamic use of curves and varying line weights relate to the curves in the brand as well as the human spine.

Canvas Concepts Canvas Label

challenge

Re-position a traditionally fine art product into the mass market do-it-yourself home decor and craft markets. Potential for client to quadruple annual sales.

solution

Strong visual examples and key words to inform and excite the consumer. Led to attaining Trading Spaces license for home decor market.

Sakura Koi Watercolors

challenge

Reinvigorate customer interest in an under-performing line of watercolor paints.

solution

New packaging orientation enhances shelf-readability, while the dynamic cropped logo leverages brand recognition.

award winning.

Sakura SumoGrip

challenge

Build awareness of a new ergonomic writing instrument in a crowded retail marketplace.

solution

Bold and fun illustration of Sumo wrestler quickly conveys wide comfort grip feature, and is a standout among competing brands.

Sakura Micron Pens

challenge

Position the same product in two different markets – craft and professional.

solution

Innovative photo illustrate multiple uses for the marker – scrapbooking for the craft market, and technical illustration for commercial artists.

Darwin Keyboards

challenge

Develop powerful and intuitive packaging for a breakthrough keyboard product.

solution

Package utilizes visually informative photography and gives prominence to text that highlights unique product features.

Masterpiece Monet Handmade Canvas

challenge

Increase awareness of specialty canvas brand at the retail level in an environment where large competitors command the majority of shelf space.

solution

Fresh, dynamic label design incorporates Monet artwork to capture attention and create brand recognition.

Sakura Gelly Roll Journals

challenge

Expand the market for the popular Gelly Roll pen product.

solution

Co-developed an interactive series of journaling kits which leverage the "Power to Express" campaign.

Sakura Gelly Roll Stardust

challenge

Introduce the latest addition to the popular line of Gelly Roll products in a crowded, busy marketplace.

solution

Eye-catching, galaxy-inspired illustrations create a bold image for the Stardust line, and have effectively generated demand among current Gelly Roll customers, new users and collectors.