Kaiser Permanente/San Diego School District: Green Machine Vans

challenge
Develop a eye-catching "moving" billboard for an agriculture education program.

solution
We created a simple yet vibrant illustration that is both cheerful and informative. The graphic elements were so well received by the school district that they incorporated them into their brand.

Kaiser Permanente Fashion Valley Mall

challenge
Develop an outdoor campaign that addresses and supports reasons to choose Kaiser Permanente for health coverage.

solution
We developed an I Choose campaign. The approach features vibrant images supported by a series of phrases that address core benefits and beliefs of KP such as, I choose fruit for dessert, I choose laughter as medicine, I choose to email my doctor.

Kaiser Permanente Mission Viejo Mall

challenge
Brand the center courtyard of a high-end shopping mall with their Thrive message.

solution
Using a combination of vibrant colors, active lifestyle shots and key words, we created a series of vignettes that expressed the brand message.

ArthroCare Trade Show Booth

challenge
Develop a visual backdrop for a new Spine division of Arthrocare, a medical device company.

solution
The strength of nature used as a metaphor for the strengthening of the spine that is made possible by these devices.

PeerAssist Trade Show Booth

challenge
Assist a start-up company preparing to introduce a suite of financial software at a construction industry trade show within 90 days. Their core differentiation-developed by construction professionals for construction professionals.

solution
A strong central image, along with use business and financial-related icons, ensured a strong impact while addressing the product, the customer and their core message. We extended the approach to the marketing materials and web site.