ArthroCare— a horizontal marketing strategy

Artrhocare is a medical device company with a long history in the fields of Sports Medicine and Ears, Nose and Throat. We have been working with their in-house marketing team since early 2005 on the implementation of a horizontal marketing strategy—expanding their product lines for the treatment of spinal conditions. Our efforts have included radio, trade show graphics, direct mail, micro sites, advertising, branding and packaging.